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Campaign Planning, Strategy, and Execution in 5 Steps
Let’s face it, planning or strategizing your marketing campaign is a crucial step that most marketers skip (hey, marketers are busier than ever these days). More than half of B2B organizations don’t...
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Email Marketing Best Practices: 5 Tips to Stand Out and Sparkle
We LOVE emails! In fact, 72 percent of consumers say emails are their number one choice in brand communication. And businesses that use email marketing see significant financial returns. One research...
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Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
BDO Digital’s D3 methodology is a holistic model for driving growth through high performance demand generation. What exactly does that mean, and how can you apply the methodology to your own business...
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Marketing Now Needs a Data Operations Function
Data, and the importance of it, is nothing new to marketing. What mattered most in direct mail? The list quality (i.e. data). You could craft a killer piece of content and promotion, but if the list...
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What is a Marketing Technology Roadmap?
A recent post on the excellent chiefmartec blog discussed findings from a research report on transforming marketing through technology. Among others, this quote stood out: “Marketing is now widely...
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The Importance of Marketing Technology in 2021 — and How to Ensure Your Stack...
Just 12 months ago, no one expected that they would have to completely reevaluate their go-to-market strategies and redefine their processes for connecting and engaging with prospects. Regardless,...
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Three Questions You Need to Answer Before Setting Up Your CRM Campaigns
Have you ever found yourself about to setup a CRM Campaign and wondered: Should I create one Campaign record for all my activities? Should I create a Campaign record for each of my activities? What...
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Using Technology to Bridge the Customization Gap
When working with clients we often get requests for advanced form features besides the standard request for form validation. During the development phase, we always look to optimize the user experience...
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The California Consumer Privacy Act: Tips for Getting Started — and Why You...
The California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1, 2020. If you’re not ready, you’re not alone. Thirty percent of organizations expect to be only partially compliant by...
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10 Great Ways to Increase Tradeshow ROI While Reducing Expenses
I’m a fan of tradeshows for many reasons. First and foremost, I really enjoy meeting with our clients, prospective clients, and partners face to face. That being said, there are two things I don’t...
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Direct Mail Is Back, and Here to Stay – Here’s Why
You’ve probably noticed that your mailbox is a little emptier lately – and it’s because marketers have largely written off direct mail as an expensive, antiquated and ineffective marketing tactic. But...
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Automating the Customer Journey: Reality or Marketing Pipe Dream?
I have been working on some form of customer journey initiative for well over a decade now and the following questions keep coming up: “What do you recommend for our customer journey?” “Is there a...
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9 Tips for Developing Responsive HTML Emails
If you are new to developing responsive HTML emails, let me welcome you and say you are either going to love or hate it. There is no middle ground when it comes to developing HTML email. When your...
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Why Marketing and Sales Alignment Is Not Enough
One of the most common questions I get when speaking to B2B marketing and sales executives is how can they best align marketing and sales? Over the last 20 years since I have been in the B2B space,...
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Join DemandGen at The MarTech Conference in San Jose!
Join DemandGen at MarTech, the go-to conference series for senior-level, hybrid professionals who are both marketing and tech-savvy. Taking place April 23-25, MarTech is the only conference that...
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Managed Services Put You in the Driver’s Seat
You have a fixed head count, but you need the capacity to produce more outbound campaigns. Perhaps product marketing wants webinars, sales wants roadshows, and your international teams are looking at...
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Top 3 Marketing Technology Trends in 2020
The new year is upon us. Time to reflect on 2019 and congratulate ourselves for our accomplishments. But after the confetti settles, we marketers will return to our work attracting and converting...
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Knowing What to Look for: Key Metrics for Evaluating Your Marketing...
You’ve found a marketing automation tool that suits your needs. You’ve ensured the necessary process and expertise are in place to make the most of it. You may have even already mapped out each...
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6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to...
As marketers, we’re well aware of the impact our efforts have on driving revenue. However, historically, proving it hasn’t been easy. Pinpointing the exact moment a prospect or lead makes the decision...
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MarTech Can Be the Hub for Your Customer Experience (You Just Have to Know...
It’s no secret that a company’s customer experience (CX) is vital to its success in the marketplace. And it’s easy to see how some of the world’s best-known companies make the customer experience as...
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