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Tips for Cleansing Your Account Engagement (Pardot) Database
If you had to guess, how much clutter would you say is currently in your Account Engagement (formerly Pardot) database? Would you say you’re always at or above your prospect limit? Do you sometimes...
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Marketing In A Tough Economy: How to Make Every Dollar Count
It’s a tough economy, and many businesses are pulling back on their marketing investments. Traditionally, marketing has been regarded by executive staff as more of a cost center than a revenue...
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Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That Way)
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams manage their most critical sales and marketing systems. We’ve helped hundreds of...
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18 Simple Strategies to Create Email Marketing Campaigns That Stand Out
In today’s world, companies of all sizes are tightening their belts and paying close attention to how and where they spend their money. As a result, it’s becoming more important to stand out from the...
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4 Common Email Rendering Issues in Microsoft Outlook and How to Fix Them
In my last article, I provided some tips on how to build a better email newsletter. But what if, after spending all that time designing your beautiful newsletter, Microsoft Outlook doesn’t render it...
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Let Them Know How Much You Care: The Importance of Customer Marketing for...
In October of 1984, R&B legend Stevie Wonder released his most prolific hit ever: “I Just Called to Say I Love You.” Not only did this love ballad reach number one on the Billboard charts, but it...
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The Devil Is in the Details: 6 Ways to Stay on Top of the Small Stuff
As marketers, we can sometimes get caught up in the bigger elements of what we do — campaign strategy or complex nurtures, for example. Sometimes, however, it is the tiniest of details where we can...
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View ArticleBDO Digital, Demand Generation Group Terms and Conditions
These terms and conditions (“Terms”, “Agreement”) are an agreement between BDO Digital, Demand Generation Group (“BDO Digital”, “us”, “we” or “our”) and you (“User”, “you” or “your”). This Agreement...
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How Uberflip® Reinvented Content Marketing for You
Content is king, but how you run the kingdom makes all the difference. Uberflip’s innovated platform for content marketing was created with the intent of enhancing the reader’s experience to improve...
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Understand Marketing’s Impact by Optimizing Adobe Marketo Measure
In today’s world, every business is keeping a close watch on budgets and productivity. Marketing departments are no exception to this rule. In fact, marketers may be feeling even more pressure now...
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Mental Health and the Modern Marketer: 3 Strategies to Help You Cope When...
If we take anything away from the Great Resignation, it should be this: employees have reached a breaking point where “just a job” just isn’t enough. Years of pandemic-induced isolation, skyrocketing...
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From Idea to Inbox: Optimize Your Entire Campaign Planning and Execution...
Over the years I’ve managed teams of campaign specialists for small, midsize, and enterprise organizations. I’ve worked with several different marketing automation platforms, and I’ve overseen new...
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How To Extract Leads From Marketo Using Python
The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming. These days, much of the required automation can be done natively within MAP and CRM...
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Checklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this market have become significantly lowered thanks to increased...
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Collective Interest Literally Adds Up: 3 Considerations When Implementing...
Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to ensure a potential solution meets the needs of all parts of the...
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What Is Engagement Marketing?
Did you check your social channels today? I’m guessing you did. How many advertisements for products and services did you see? Did any of them catch your eye? Did you click through to learn more? Did...
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3 Things from 2020 That Are Here to Stay (and 1 That Should Just Go Away)
No amount of machine learning, artificial intelligence, predictive modeling, or TV psychics could have predicted the events of 2020. A global pandemic. Closed borders. Stay-at-home orders. Not to...
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User Stories: Keeping End Users at the Center of Agile Development
As a business analyst at BDO Digital, my job involves managing Agile project development to help our teams and clients work in harmony toward a common goal. When working with a client to develop a new...
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