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Marketing during a Time of Disruption: 8 Steps to Help Keep Your Revenue...
For marketers, disruption isn’t anything new. Whether it’s undergoing digital transformation within your organization, managing shifting goals and budgets, pivoting to counter a new or existing...
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10 Tips for Mastering the PowerPoint Deck
Whether we enjoy it or not, at many points in our marketing careers, we’ll have to stand up and make a presentation. PowerPoint is rather a necessary evil in business today, but, used well, it can...
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You Should Be Using an SLA for Your Marketing Campaigns (If You’re Not Already)
“Why is it going to take 3 days to send out this simple email to my prospect list?” Most campaign managers and specialists have experienced pushback on the amount of time it takes to produce an email...
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Marketo at Enterprise Scale: 7 Deadly Sins of Marketo Disorganization (Part 3)
The concept of Marketo at Enterprise Scale is a focus on streamlining the system to perform at the highest possible level with a database of more than 1 million records. In the first two installments...
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Two New Marketo Features That Will Save Your Emails and Forms from Bot Attacks
Last year, bad bots make up just over 25 percent of all website traffic. These bots can wreak havoc on your marketing automation system, from skewing activity tracking and reporting to generating...
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Documentation 101: Writing Documentation That Anyone Can Use
It is time for that dreaded topic: documentation. Everyone needs it at some point, but most people hate creating it. Often, it’s because they lack the time, tools, references, or knowledge to do it...
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Keep Them Coming Back for More: How to Create a Customer Scoring Program
Last month, my colleague discussed the benefits of developing a customer scoring program (and why you can’t just duplicate your lead scoring program). So, now that you’ve made the case to your...
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Are You on Top of Your Top of Funnel? 5 Considerations for Successful Top of...
I read a statistic a while ago that said companies spend, on average, more than 50% of their marketing budgets on Top of Funnel awareness. As marketers, we traditionally drive a ton of traffic to our...
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Inbound Campaign Lead Tracking Exposes Those Elusive “Connecting Dots”
If you dread the weekly executive meeting, I bet I know why. It’s easy for Sales to report on results, but it can be a real challenge for you to evaluate what kind of return you’re getting on your...
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Don’t Keep Your Prospects Waiting: Empower Them with Automated Scheduling
Most of us are familiar with how simple it is to schedule a reservation for our favorite restaurant on OpenTable, or to order and schedule a delivery from that same restaurant using a service like...
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If You Want Your Email Campaigns to Be Successful, Make Sure You Have a Solid...
If your team builds email campaigns in your marketing automation platform, you likely already understand the importance of QA. And even if you don’t build and send out emails, you’ve likely received...
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Content Marketing Trends and Strategies in 2022
The evolution of content creation and delivery in digital marketing never sleeps. As we head deeper into 2022, changes in consumer habits and new digital marketing strategies will continue to emerge....
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How to Report on Your Pardot Engagement Studios in Salesforce
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard, out-of-the-box reporting capabilities leave a little to be desired....
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When Good Isn’t Good Enough: How to Build Continuous Improvement into Your...
By creating a scalable and measurable process for generating demand, building a solid Demand Factory can yield significant results. What happens after you’ve put those core functions in place,...
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3 Tips for Streamlining Your Marketo 2.0 Email Templates
I love Marketo Email Editor 2.0. The editor lets you easily drag and drop different sections into the email builder, as well as move sections around and delete or duplicate sections with ease. I wish...
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12 Point Checklist to Keep Your Marketing Automation System Running Smoothly
Time for a Tune-Up? To keep your car engine running smoothly, you know to change your oil every 3 months. To keep your body’s engine running smoothly, you know to visit your doctor for a check-up once...
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More Than Just a Form: 3 Tips to Realizing the Value of Progressive Profiling
When it comes to progressive profiling, marketers usually fall in one of two camps: we need it, or we’ve tried it with little success. Those who “need it” have undoubtedly heard about its benefits —...
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A/B Testing: What, Why, and How
Marketers frequently talk about A/B testing. Although it sounds like a fancy marketing term, it’s a very straightforward method of honing your message and developing a better understanding of your...
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The Magic of Mirrored Databases
Eliminate duplicates; improve tracking and reporting through MA and CRM system alignment. Magic mirror on the wall, when it comes to marketing leads, should my CRM have them all? Managing the flow of...
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6 Things To Do NOW (to prepare for effective Lead Scoring in the future)
In a recent blog post, a fellow Account Director here at DemandGen, Angela Najab, talked about how to break your Demand Factory down into sections, in order to efficiently roll out its implementation...
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