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Get ‘Em While They’re Hot: Capture Prospects’ Interest with Eloqua’s Page...
Wish you knew which prospects clicked on the “Get a Quote” or “Request a Demo” buttons throughout your website, but haven’t become a customer yet? Or, if you sell directly to consumers, how about...
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Not Just for Millennials Anymore: Creating Your Own Videos to Boost...
Did you know that the Play button is now the most compelling call to action on the web? Consider the following facts. Every single day: 8 billion videos are played on Facebook (that’s billion with a B)...
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Preplanning for Marketo Templates: 5 Things to Think About Other Than Design
People often assume it’s just as easy to create and edit email and landing page templates as it is an HTML web page. Spoiler alert: It isn’t. If you spend any time building templates in Marketo, or...
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How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets — such as your website or social channels. The pages they visit and...
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Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that can make or break an organization’s demand generation efforts. Today, I’m going...
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Want a Better View of Your Leads? Add a Third-Party Web Analytics Tool to...
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as close to it as possible. The more specific the data that you capture, the more useful...
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Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert
There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and for good reason. Landing pages and forms are the first date in your marketing...
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4 Handy Tricks for Working With the MCAE (Pardot) Landing Page Builder
If you’re like me, you were excited about the drag-and-drop landing page builder released for the Marketing Cloud Account Engagement (the platform formerly known as Pardot) and the Lightning App in...
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Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)
Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel like you are working just as hard, or harder, than you did without Marketo?...
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Guest Post: Landing Page Optimization Fundamentals
Today’s post comes to us from guest blogger Jason Stewart, Director of Marketing at Demandbase, jstewart@demandbase.com Landing Page Optimization Fundamentals. . . and why the home page might be more...
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Beyond Data and Automation: Communicate Better with Your Prospects Using...
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate with our leads and customers to using the huge amounts of data our...
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Most Important Step in the User Acceptance Testing Process — The UAT...
You may think of the User Acceptance Testing phase as little more than the final step in a single software production job. If that’s the case, you’re missing a big opportunity to create a connection...
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How DemandGen Became Marketo Services Partner of the Year: 5 Tips for Being...
After a decade in the world of B2B MarTech partnerships, I had one of my proudest moments this January at Marketo’s RKOM: standing on stage to accept the Marketo Services Partner of the Year award on...
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Choosing the Right MarTech Tools for Your Demand Factory™
Part 1 of 3: Oh Look, A Squirrel – Avoiding “Shiny Toy” Syndrome with Strategy Modern life requires so many decisions all the time, doesn’t it? Sometimes even at Starbucks I feel like saying, “Too...
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5 Things I Have Learned about ABM
“My sales leaders are finally asking about ABM!” one of my clients recently exalted. “Isn’t that exciting?” According to Terminus’ 2020 State of ABM Report, only 13% of marketers consider themselves...
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Back to Basics: Lead Management 101
The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper lead management framework in place is so essential for today’s top-performing marketing...
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Best Practices to Keep Your Marketing Automation Data Organized
Let’s talk about organization, or more specifically the data in your Marketing Automation System (MAS). Yep, the dreaded black hole of data that after time starts to remind you of the junk closet...
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What Is Demand Generation in 2020?
About a year and a half ago, I wrote a blog post about how demand generation has evolved over the past 10 years. I had fun writing it, and it turned out to be one of my most-read articles. Demand...
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Lead Scoring Model in Eloqua: 3 Implementation Options
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that lead scoring model you’ve been dreaming about. Lead scoring is one of the...
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3 Steps to Evaluating Your MarTech Stack
Marketing budgets are slowly returning to pre-2020 levels, with 25.4% of spending dedicated to Marketing Technology (MarTech). Yet today, industries face another stumbling block: a downturn in...
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