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More Than MarTech: The Digital Transformation of the Enterprise
The ongoing changes and digital transformation we’ve experienced in Marketing in general — and Digital Marketing in particular — have been massive over the past five to 10 years. And I’m not just...
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Date Your Demand Funnel: Fall in Love with Your Reports
If you and your reports are having a rocky relationship, maybe it’s time for date night! Applying dating to your lead and contact records can be a big help. Measuring demand funnel velocity has always...
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BDO USA, LLP Expands Digital Advisory Services & Solutions with the Addition...
MARCH 2, 2021 − BDO USA, LLP, one of the nation’s leading accounting and advisory firms, today announced the addition of DemandGen International, Inc., a leading provider of digital marketing strategy...
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Join DemandGen for Oracle’s “Siriusly” Fun Marketing Mingle!
Join DemandGen for cocktails and appetizers as we mingle with the best and brightest in marketing. Unwind after a long day at SiriusDecisions Summit and take in the expansive views of Las Vegas from...
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RingCentral’s Lead Generation Guru Eric Lewis Explains How Technology is...
Technology is changing marketing, that’s for sure. And if you’ve been doing marketing for a while, you’ve seen the changes and their impact, and you’ve learned to leverage new technologies to improve...
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3 Types of Data that Help you Make Meaningful Connections with Prospects
As the competition for consumers’ mindshare continues to intensify, attracting and converting new business requires more than a well-planned marketing nurture campaign; it requires human connection....
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6 Steps for an Airtight Email Quality Assurance Process
As email marketers, we schedule thousands of emails every month. One of our clients, for example, has 96 million contacts in their database, so you can imagine how nerve-wracking sending an email can...
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3 Tips for Building Work Relationships that Last
I recently celebrated my seven-year work anniversary at BDO Digital (formerly DemandGen). There have been changes during that time — team members and clients who have come and gone — but also many...
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Improve Your Data, Improve Your Customer Experience: 6 Steps to Reach...
Over the past few years, there’s been a huge push for marketers to create a more holistic and seamless customer experience. The ability to create, implement, and then deliver on that experience,...
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Market Like It’s. . .The Eighties? Tactile Marketing Automation™ Changes the...
You’ve probably heard the phrase “everything old is new again”: look at how popular culture has recently been celebrating fashion from the Edwardian era (Downton Abbey) to the Fifties (Mad Men) to the...
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The One Soft Skill That Can Propel Your Demand Generation to Greater Heights
In 2014, eConsultancy published the results of a marketing effectiveness study. When they asked marketers the number one soft skill that was needed in order to be effective, the overwhelming majority...
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Break the Curse of the Batch and Blast
Oh, the batch and blast. One of those necessary evils that every marketing team must contend with, but also one that many email marketers never break from. I see this all the time, and it often starts...
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Four Steps To Success with Account-Based Nurturing
Traditional nurturing is all about the lead: focusing all your marketing energy on getting an individual interested in your product or service, then driving that person through the funnel to buy....
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Everybody Wins: 5 Benefits of Working from Home for Both Employees and Employers
As the novel coronavirus pandemic continues to traverse the globe, more and more employers are taking precautions by requiring their employees to work remotely. This will be many people’s first time...
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Consuming Too Much MarTech? 3 Steps to a Successful Stack
Almost three years ago, Gartner predicted that 2017 would be the year that the CMO’s technology investment would surpass that of the CIO. It’s definitely trending that way, and marketing must become...
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5 Best Practices for Switching to a Contacts-Only Approach in Salesforce
For CRM users, duplication is the enemy. Duplicate contact and company data can lead to wasted time, mistakes when engaging with prospects, and a poor customer experience. So why are there two objects...
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A Service Level Agreement Can Help Marketing and Sales Reach Their Revenue...
When I ask new clients if they’ve created a Service Level Agreement between Marketing and Sales, I typically hear one of two things: “We don’t have one” or “What do you mean?” When most people think...
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When Building Your Campaigns, Don’t Forget About The Reporting
It’s a scenario that I’ve seen countless times. A well thought out campaign has just been started or has run its course, and it comes time to look at the results — but something is missing! It’s not...
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What Many Companies Overlook with Their Demand Generation Strategy
A number of years ago I sat in a conference room of a Fortune 500 company speaking with a number of marketing directors and VPs about the focus of their demand generation strategy. Like any company...
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Change Management and MarTech: It’s too Late to Start Once You’re Done Building
At DemandGen, we develop MarTech strategy and implement solutions for a wide range of companies. As a result, I’ve been able to gain a unique perspective on how change management can impact success...
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