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Join David Lewis At The MarTech Conference!
MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data...
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DemandGen Named One of the Country’s Best Workplaces for Flexibility
At DemandGen, we realize that a supportive workplace results in a better experience for our employees and clients alike. Creating an environment where people can easily integrate the obligations of...
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How to be a Modern Marketer With David Lewis!
Modern Marketing Experience 2016 will be held at the MGM Grand in Las Vegas, NV on April 26-28. Join us as DemandGen CEO and author David Lewis shares how pacesetting marketing teams have become...
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What You Missed at Modern Marketing Experience 2016!
We hope you had a great time at this year’s Modern Marketing Experience in Las Vegas! The conference brought together some of the top minds of the industry, and attendees had the opportunity to learn...
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Words of Wisdom from the Author of ABM for Dummies and Founder of #FlipMyFunnel
Hubspot and other investors are placing additional bets on Account Based Marketing (ABM) solutions, which they see as a critical component of the marketing mix. So, recently, on DemandGen Radio, we...
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The Difference Between Mid-Market vs. Enterprise Marketing: A Q&A with Joe Paone
Splunk is a revolutionary data-to-everything platform that enables IT, security, and DevOps teams to gain visibility and insight into their machine data. Splunk provides companies with actionable...
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Did You Know? Campaign Execution Help is Here
You probably know about DemandGen’s lead nurturing and lead scoring services; you may know how we help companies drive greater effectiveness in demand generation and better marketing ROI. But did you...
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Recap of Marketo’s Marketing Nation Summit
We hope you all had a great time at Marketo’s Marketing Nation Summit! The conference was a great experience, offering over 100 breakout sessions with Marketo customers, partners and influence...
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ABM Trials and Tribulations: A Q&A with Moira van den Akker
Account-based marketing (ABM) is being lauded by marketers in B2B organizations as the best new way to drive revenue, according to the State of ABM Report from Terminus — and we agree. Due in large...
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How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but...
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How to Reposition and Strengthen Marketing’s Role in 2020
I have an insatiable passion for three things: Learning, Technology, and Marketing. Peer into my life, and you’ll quickly see how obsessed I am with adopting new technology and applying it to everyday...
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3 Trends Shaping Email Marketing Over the Next Decade (No, Email Is Not Dead)
For years now, many have claimed that email marketing is dead. The most common criticisms I’ve encountered call email an overly saturated and outdated channel, predict that new tools will completely...
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How To Get The Most Out Of Your Lists : Marketing Automation
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right...
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What’s the True Cost of Email?
What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to get so caught up in the excitement of the technology—all that we can do, and how easy...
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Simplify and Speed Production with a Campaign Request Document
How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow sticky notes—and you’ve ever had any confusion or errors in...
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Keeping CRM Data Good
The success of your organization’s email marketing is heavily reliant on reliable and clean data. Duplicate, incomplete, dirty, and outdated data are the most common data problems we see when we...
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Moving Your Project Forward: 3 Common Downfalls to Avoid
I’ve been in project management for more than 10 years, and I’ve witnessed projects get stalled on the tracks or come close to careening off the rails for a variety of reasons. I’ve noticed, however,...
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Frustrated with Velocity Scripts in Marketo? Let These Free, Easy-to-Use...
Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables? That’s what one of our clients wondered after creating roughly two...
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Account-Based Marketing: Fishing with a Spear Instead of a Net
Every year there is a hot new thing for marketers to talk about, and with it comes a wave of tools and quick fixes. Account-based marketing (ABM) has made a particularly big splash lately. But what is...
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Now versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and analyze the performance of your email or ad campaign, industry event, website...
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